Every day, more small business owners are realizing the power of marketing online. No matter what type of business you have, done right, marketing online is the best way to promote your business. In fact, done right, your cost of sales will go down giving you more profit with less work!
Some of you reading this may say that online marketing won’t work for my business because I only have local customers. The truth is that it works to your advantage. Almost everyone who is online is first research online before buying a product or service.
If you are a local business, you have an advantage. You can actually get your business listed higher than others who aren’t in your area and if you offer the same information along with a competitive price, you’re likely to get the sale from customers in your area.
If you have a shopping cart, you literally could be selling locally twenty-four hours a day, seven days a week, and even on holidays! You don’t even need an actual store front in some cases.
Are you offering services by appointment? You could put your schedule online and allow your clients to see what time you have available. You’d make your business easier for customers to use, which will help your business grow.
Businesses that aren’t limited geographically have even more potential utilizing a massive sales force called bloggers and affiliate marketers. You could literally get in front of hundreds of thousands of people in a matter of hours if you work with the right blogger to promote your product or service.
Sure, you might be thinking it takes a substantial amount of money to pull this off, but you’d be surprised. Marketing online costs substantially less than traditional media and even allows you to tie the cost to the sale. Cut a deal with bloggers to promote your product in exchange for a commission on each sale and watch your business grow.
One of the best places to learn about this opportunity is the Affiliate Summit East Conference coming up in New York City. Everybody you need for marketing online is under one roof, from the top bloggers, to Affiliate Management companies such as my favorite, ShareaSale to Google and Commission Junction.
Affiliate Summit even offers a newcomer program where you team up with an experienced guide who will help you find the people who are right for your business. The conference is projecting 4,500 attendees and grows each year.
If you decide to attend Affiliate Summit East, drop me a line. I’d be glad to connect with you and even do introductions.